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NOW AVAILABLE IN STORES – AW 2015


We are happy to inform everyone that our new AW 2015 collection, touch of frost is now in stores across the world. The new collection adds onto the raven print, deeper colors and imagery that support the main elements of the season. New colors inspired by the Icelandic nature, new styles and yet the ever popular signature prints are all here with a nice mixture that embraces the main features that have been a part of mói from day one.

To find your nearest retailer please check out the retailer list here: http://moi-kidz.com/retailers/

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SS 2016 – Urban Atmosphere


Known for the raven prints and urban atmosphere, mói now launches a new Spring Summer Collection for 2016. Stripes and O-prints spice up the season but still the classics such as the best selling raven prints are also available as they are the foundation behind the concept of the brand. The collection is inspired by the Icelandic and Nordic culture as well as the ever-growing urbanization of the Scandinavian region.

Mói is an urban children’s fashion brand originating from Scandinavia. Mói’s primary focus is creating stylish and funky clothes for children with a dash of attitude to inspire sustainable living, being free and of full of desire to make the earth a better place. This is done through certified production methods, which are responsible, ethical and organic.

Preordering is now available with sales agents and distributors across the world. For more details please contact us by e-mail at info@moi-kidz.com

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AW 2015 – Touch of Frost


As we are known for the raven prints and urban atmosphere, we now just launched new prints with a touch of frost for AW 2015. The new collection also adds onto the raven print, deeper colors and imagery that support the main elements of the season. New colors inspired by the Icelandic nature, new styles and yet the ever popular signature prints are all here with a nice mixture that embraces the main features that have been a part of mói from day one.

As you might know, mói is an urban children’s fashion brand originating from Scandinavia. The primary focus is creating stylish and funky clothes for children with a dash of attitude to inspire sustainable living, being free and of full of desire to make the earth a better place. This is done through certified production methods, which are responsible, ethical and organic.

The urban designs feature comfortable garments that can be used by both genders between 0–8 years of age. The classic designs blended with in-style basics are easy to mix and match and wear with comfort on all occasions whether being über cool, playing or partying.

For more information, please contact us by e-mail at info@moi-kidz.com or contact our agents or distributors in various markets.

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SS 2015 in stores this week


Just keeping you all updated that our SS 2015 collection is hitting stores this week. Please make sure to visit our retailer page to see the list of shops that carry our brand across the world.

The new collection features the mói “classics” blended with new colors and new prints. Certain prints have been done in collaboration with Anja Stella Ólafsdóttir, an  Icelandic artist. The new approach gives a new edge to the urban stature of the brand.

The classic designs blended with in-style basics are easy to mix and match and wear with comfort on all occasions for both boys and girls at the ages of 0-8 years whether they are being über cool, playing or partying.

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Mói AW 2014 @ Playtime Paris


We will be at the Playtime in Paris to launch our AW 2014 collection. Please pay us a visit at stand F30 and give our collection a good look. Or agent Saperlipopette and their main contact Catherine will be available during the whole event! For more details please send us an e-mail to info@moi-kidz.com

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mói ss 2014 now available for pre ordering


We just launched our third collection for the upcoming spring – summer 2014. Our cool and urban children’s clothing brand originating from Scandinavia focuses on creating stylish and funky clothes for children with a dash of attitude to inspire sustainable living. This is done through certified production methods, which are responsible, ethical and organic.

Our urban design features comfortable garments that can be used by both boys and girls between the ages of 0–8 years. The classic designs blended with in-­‐style basics are easy to mix and match and wear with comfort on all occasions whether being über cool, playing or partying.

For more information please contact us by e-­mail at info@moi-kidz.com